Introduction
Every designer — whether beginner or professional — needs a spark of inspiration from time to time. Following great designers isn’t just about admiring their work; it’s about learning how they think, how they solve problems, and how they stay creative.
Here are 10 designers you should follow in 2025 — from branding legends to digital creators redefining modern design.
1. Paula Scher (@paulaschertype)
Paula Scher is one of the most influential graphic designers in the world. A partner at Pentagram, she’s known for her bold use of typography and powerful visual storytelling. Her projects for brands like Citibank and The Public Theater are timeless lessons in design clarity.
💡 Why follow her: To understand how design can shape identity and culture.
2. Chris Do (@thechrisdo)
Chris Do is the founder of The Futur, a platform that teaches creative entrepreneurship. He blends design, marketing, and business insights into practical lessons every freelancer should know.
💡 Why follow him: He teaches how to make a living doing what you love.
3. Jessica Walsh (@jessicavwalsh)
The co-founder of &Walsh, Jessica Walsh is famous for her bold, colorful, and emotional design style. Her work pushes boundaries between art and commercial design.
💡 Why follow her: Her projects show how emotion and storytelling bring brands to life.
4. Mike Winkelmann (Beeple) (@beeple_crap)
Beeple revolutionized digital art with his “Everydays” project — creating one new artwork every single day. His 3D visual style and consistency have inspired thousands of motion and NFT artists.
💡 Why follow him: To see how daily practice can transform creativity.
5. Aaron Draplin (@draplin)
Known for his vintage-inspired logo and branding designs, Aaron Draplin is a favorite among designers who love bold, simple visuals. His passion for American design heritage is contagious.
💡 Why follow him: His approach to design is authentic, honest, and full of personality.
6. Jacob Cass (@justcreative)
Jacob Cass runs Just Creative, where he shares valuable insights on branding, design strategy, and freelancing. His content blends creative thinking with practical business advice.
💡 Why follow him: For branding inspiration and actionable career tips.
7. Stefan Sagmeister (@stefansagmeister)
A legendary designer known for his experimental approach, Sagmeister challenges how we view visual communication. His work often combines typography, photography, and human emotion.
💡 Why follow him: He reminds us that design can make people feel, not just see.
8. Lauren Hom (@homsweethom)
Lauren Hom is a hand-lettering artist who brings humor, warmth, and positivity to her designs. She often shares behind-the-scenes tips about creativity and self-growth.
💡 Why follow her: Her honest take on creative life is refreshing and motivating.
9. Tobias van Schneider (@vanschneider)
A designer and entrepreneur, Tobias is known for his clean, minimal aesthetic and his work with Spotify. He shares practical advice about design thinking, career growth, and minimalism.
💡 Why follow him: For minimal, thoughtful design inspiration and creative mindset insights.
10. Khoirul Amin (@amin_illustration)
An emerging designer from Indonesia, Khoirul’s digital illustrations blend storytelling, simplicity, and cultural expression. He represents the growing wave of Southeast Asian creatives gaining global recognition.
💡 Why follow him: Proof that great design can come from anywhere — creativity knows no borders.
Conclusion
Following these designers won’t just fill your feed with beautiful visuals — it’ll expand your creative mindset. Learn how they think, what inspires them, and how they use design to make an impact.
Inspiration is everywhere; you just have to follow the right people.